Laura Hurtado

Strategist • Storyteller • Brand Builder • Leader

Laura is a marketing strategist and brand builder with a deep track record in the creator economy. Based in Austin, she has spent the past five years leading marketing for some of gaming’s most influential brands, including SypherPK, Oni Studios and Metal Umbrella.

Her work spans large-scale brand launches, viral content campaigns, experiential events, and hundreds of brand sponsorships —with a focus on storytelling, short-form video, and community-driven growth.

Laura’s approach is shaped by her ability to move between vision and execution, building culturally impactful strategies that scale audiences and brands.

FLAGSHIP PROJECTS

Fortnite Icon Series
ECommerce Brand Launch
Product Seeding & Ambassadors